Disney+ Hotstar Data Analysis

Analysed Disney+ Hotstar's movie catalogue across genres, runtimes, release years, age ratings, and content types to surface insights for content strategy, audience segmentation and marketing teams

Tools :

Power BI

Techniques :

Power Query, DAX

Dataset :

8,000+ records across multi-outlet retail data

Tools :

Power BI, Power Query, DAX

Dataset :

6,874 titles (1928–2023)

Techniques :

DAX measures, Genre segmentation, Runtime binning, Correlation analysis

Problem :

Hotstar's catalogue spanning 37 genres, multiple content types, and 95 years of releases existed in raw form. Without a unified view, patterns in audience preferences, content gaps and release trends remained hidden.

Transformed fragmented restaurant data into strategic insights using Power BI accelerating decisions across vendor onboarding, delivery optimization, and customer engagement.

Approach :

  • Profiled 6,874 titles, resolving inconsistencies across genre, runtime, age rating, and episode fields; created runtime bins for distribution analysis.

  • Built dedicated deep-dive pages for Action (596 titles) and Comedy (787 titles) with genre-specific runtime, year and age rating breakdowns.

  • Completed all 12 business tasks from top 10 longest movies and genre popularity over time to runtime distribution and age rating segmentation.

Insights :

  • U/A 13+ dominates with 2,980 titles (43% of catalogue); U-rated content accounts for only 1,251, revealing a significant underserved kids and family segment.

  • Drama leads with 2,005 distinct titles, the single largest genre, giving acquisition teams a clear catalogue depth benchmark.

  • Average runtime is 98.75 minutes; distribution analysis reveals where content length aligns or conflicts with engagement patterns across age groups.

  • 37 genres tracked across 95 years; genre-year heatmap identifies which categories have grown, plateaued, or declined for long-term portfolio strategy.

  • Comedy (787) outnumbers Action (596) by 32%; deep-dive pages surface runtime and age rating differences that generic genre charts miss.

growth note :

Next iteration: correlate runtime and age rating against actual watch time from catalogue analysis to achieve true engagement measurement.

github link

Disney+ Hotstar Data Analysis

Analysed Disney+ Hotstar's movie catalogue across genres, runtimes, release years, age ratings, and content types to surface insights for content strategy, audience segmentation and marketing teams

Tools :

Power BI

Techniques :

Power Query, DAX

Dataset :

8,000+ records across multi-outlet retail data

Tools :

Power BI, Power Query, DAX

Dataset :

6,874 titles (1928–2023)

Techniques :

DAX measures, Genre segmentation, Runtime binning, Correlation analysis

Problem :

Hotstar's catalogue spanning 37 genres, multiple content types, and 95 years of releases existed in raw form. Without a unified view, patterns in audience preferences, content gaps and release trends remained hidden.

Transformed fragmented restaurant data into strategic insights using Power BI accelerating decisions across vendor onboarding, delivery optimization, and customer engagement.

Approach :

  • Profiled 6,874 titles, resolving inconsistencies across genre, runtime, age rating, and episode fields; created runtime bins for distribution analysis.

  • Built dedicated deep-dive pages for Action (596 titles) and Comedy (787 titles) with genre-specific runtime, year and age rating breakdowns.

  • Completed all 12 business tasks from top 10 longest movies and genre popularity over time to runtime distribution and age rating segmentation.

Insights :

  • U/A 13+ dominates with 2,980 titles (43% of catalogue); U-rated content accounts for only 1,251, revealing a significant underserved kids and family segment.

  • Drama leads with 2,005 distinct titles, the single largest genre, giving acquisition teams a clear catalogue depth benchmark.

  • Average runtime is 98.75 minutes; distribution analysis reveals where content length aligns or conflicts with engagement patterns across age groups.

  • 37 genres tracked across 95 years; genre-year heatmap identifies which categories have grown, plateaued, or declined for long-term portfolio strategy.

  • Comedy (787) outnumbers Action (596) by 32%; deep-dive pages surface runtime and age rating differences that generic genre charts miss.

growth note :

Next iteration: correlate runtime and age rating against actual watch time from catalogue analysis to achieve true engagement measurement.

github link

Disney+ Hotstar Data Analysis

Analysed Disney+ Hotstar's movie catalogue across genres, runtimes, release years, age ratings, and content types to surface insights for content strategy, audience segmentation and marketing teams

Tools :

Power BI

Techniques :

Power Query, DAX

Dataset :

8,000+ records across multi-outlet retail data

Tools :

Power BI, Power Query, DAX

Dataset :

6,874 titles (1928–2023)

Techniques :

DAX measures, Genre segmentation, Runtime binning, Correlation analysis

Problem :

Hotstar's catalogue spanning 37 genres, multiple content types, and 95 years of releases existed in raw form. Without a unified view, patterns in audience preferences, content gaps and release trends remained hidden.

Transformed fragmented restaurant data into strategic insights using Power BI accelerating decisions across vendor onboarding, delivery optimization, and customer engagement.

Approach :

  • Profiled 6,874 titles, resolving inconsistencies across genre, runtime, age rating, and episode fields; created runtime bins for distribution analysis.

  • Built dedicated deep-dive pages for Action (596 titles) and Comedy (787 titles) with genre-specific runtime, year and age rating breakdowns.

  • Completed all 12 business tasks from top 10 longest movies and genre popularity over time to runtime distribution and age rating segmentation.

Insights :

  • U/A 13+ dominates with 2,980 titles (43% of catalogue); U-rated content accounts for only 1,251, revealing a significant underserved kids and family segment.

  • Drama leads with 2,005 distinct titles, the single largest genre, giving acquisition teams a clear catalogue depth benchmark.

  • Average runtime is 98.75 minutes; distribution analysis reveals where content length aligns or conflicts with engagement patterns across age groups.

  • 37 genres tracked across 95 years; genre-year heatmap identifies which categories have grown, plateaued, or declined for long-term portfolio strategy.

  • Comedy (787) outnumbers Action (596) by 32%; deep-dive pages surface runtime and age rating differences that generic genre charts miss.

growth note :

Next iteration: correlate runtime and age rating against actual watch time from catalogue analysis to achieve true engagement measurement.

github link

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